Perform Market and Demographic Analysis More Effectively

Perform Market and Demographic Analysis More BusinessMAP takes your business information and creates meaningful maps from rows and columns of data. Suddenly, revenue by region, advertising campaigns, and market concentrations are simple to analyze.

BusinessMAP supports mapping of both raster and vector data. By supporting vector data, BusinessMAP allows data to be displayed as interactive pushpin or color-coded maps representing sales, population, and competitive activity. Raster maps used in travel planners are static and do not allow color coding.

BusinessMAP includes more than 500 U.S. Census 2000-based demographic variables provided down to the census tract level by ESRI Business Information Solutions. More than 500 consumer expenditure variables for automotive, insurance, financial, restaurant, retail spending, and medical industries are included at the state and county levels. This data is useful for many types of customer and prospecting analyses. BusinessMAP also contains all new geographic data (ZIP Codes, streets, etc.) with high-quality maps.

In addition, BusinessMAP reduces the time involved in creating sales and service territories. You can split the country into regions using revenue by state, service centers by county, or telemarketing regions by ZIP Code. By creating maps using only those states you want in each territory, you have instant access to accurate information by region.

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