PRODUCT | IntelliClick

Campaign Tracking That Takes Action

Send tracked, personalized email campaigns directly from within GoldMine or Microsoft Outlook®. IntelliClick® eTrack hyperlinks track, report and alert your staff, enabling your organization to kick start its sales process from each email campaign. Gain even more insight into your target audience interests using the IntelliClick WebNav module to track campaign driven page views as these visitors browse your web site.

In this age of instant Internet access to product and service information, our customers are armed with substantial competitive data, even before a sales rep learns their name! How can your company stay on top of the sales & marketing process and be competitive in this era?

One way is to track customer Digital Body Language. In other words, find ways to capture prospect and customer interests & behavior before the sales team contacts them. This way, sales can immediately “key in” to what the customer is looking for and “unlock” the potential; before someone else does. The marketing team can hone-in on that important Digital Body Language to prepare targeted email campaigns, or other forms of promotional initiatives.

IntelliClick provides a smart, streamlined way to accomplish this. Web services technology and a user friendly wizard interface combine to track email marketing campaigns & web site navigation. The IntelliClick solution engages the sales group from the outset; and provides the marketing team with actionable data.

eTrack module / Email Campaign Tracking

Timing is everything and your sales people are on the move. Response to your email marketing campaigns may be identifying opportunities. Does your sales team know about them?

The IntelliClick eTrack module engages your sales team with alerts by email, text message or scheduled phone calls in GoldMine. As campaign recipients access "intelligent" hyperlinks inserted in your campaigns, designated individuals in your organization are alerted so that they can take action to kick start your sales process. Integration with your GoldMine database logs all tracked responses (opens, page clicks, one button literature fulfillment and unsubscribe), allowing timely follow-up to be triggered.

Add the WebNav module to the picture and obtain immediate insight into the interests of your target audience as they browse your web site. The IntelliClick Digital Body Language report helps you identify opportunities based upon those who have repeatedly visited your web pages. Your sales team gains an effective tool to help with their sales follow-up.

Enhance your email marketing campaigns with "intelligent" links embedded in your messages. Benefit from:

• “Intelligent” hyperlinks, created using the IntelliClick Wizard, are easily inserted into email templates you prepare and send directly from GoldMine or Outlook or any supported CRM application.
• Details of 'clicks', 'opens' & 'unsubscribe' are tracked and added to your contact history for each campaign response.
• Accelerate the follow-up sales process with notifications sent to assigned reps or designated recipients. Multiple people can be alerted immediately when a hyperlink has been accessed. email messaging that summarizes contact and campaign information, along with where and when web pages are accessed, allows timely action to be taken. Alerts can also be sent as text messages and/or set as scheduled phone calls in GoldMine.
• Reports breakdown campaign results for all hyperlinks tracked. Reports summarize the details of your campaign click track activity, with a breakdown of each campaign, providing metrics to determine which are most effective. Real time information is available directly from reports you run within GoldMine. See details by campaign, by web page accessed, and by date and time; with specifics about those who access your pages. Summaries across all your campaigns provide a snapshot and measurement for any time period you wish to measure.

Reports bundled with IntelliClick include:

• Click Details By Campaign & Date Range
• Click Summary By Campaign, Date Range (Cross tab)
• Event Registration Details By Event Date & Time
• Literature Fulfillment & Unsubscribe Details
• Click Tracking Sample Details -- sample
• Click Tracking Summary Graph -- sample
• Digital Body Language Sample -- sample

 

 

WebNav Module / Web Site Navigation Tracking

Go Beyond The First Click!!

Instantly know which pages on your web site are attracting attention from your campaign. Developing a “digital profile” of recipient behavior & interests helps your sales team prepare for their next steps.

The IntelliClick WebNav module offers you a way to get tracked page views instantly integrated into GoldMine along side your email campaign results.

• Tracking begins from the first campaign click onwards and you control how long this remains in effect.
• Subsequent visits to your web site continue to track your campaign with details of who and when they return.
• Tracked information is instantly added to your GoldMine contact database with reports that provide a snapshot of target audience interests.

Supplement the effectiveness of tracked email campaigns using the IntelliClick WebNav module. Monitor page views as visitors from your campaigns browse your web site. Information is tracked by person and the campaign that brought them to your site. Real time information including each date and time of their visit is added to GoldMine, allowing immediate actions to be triggered.

Get a jump on your competition by engaging your sales and marketing team in the sales process early, BEFORE others get their attention. IntelliClick shortens the timeframe that you know about email campaign generated opportunities. Using the IntelliClick special one click literature request and fulfillment option will take action on your behalf to "kick start" the sales follow-up process.

IntelliClick monitors your visitors' Digital Body Language by providing key details about their visit that allow you to make informed decisions about opportunities identified. Tracking is not limited to only the first web site visit but continues to monitor return visits for any period of time you designate. Simply opening a web browser and returning to your site will allow tracking of their subsequent visits, providing a measure of their interest in your products and/or services.

Monitor your customers' Digital Body Language

Digital Body Language is an electronic depiction of prospect behavior that occurs as a response to Internet marketing and other web based initiatives. In this age of instant Internet access to product and service information, our customers are armed with substantial competitive data, even before a sales rep learns their name!

Capturing these indicators of buying interest, and acting on them, is critical for companies to stay competitive in the Internet Age. In other words, find ways to capture prospect and customer interests & behaviors before the sales team contacts them. One way for companies to do this is to track customer Digital Body Language using IntelliClick eTrack & WebNav modules. This way, the sales team can immediately “key in” to what the customer is looking for and “unlock” the potential; before someone else does. The marketing team can hone-in on that important Digital Body Language to prepare targeted email campaigns, or other forms of promotional initiatives.

$795 -- eTrack
$795 -- WebNav

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DOWNLOADS

• 60 Day Money Back Guarantee
  Full working eTrack module allows you to send unlimited email campaigns and track up to 5,000 opens and/or web page hyperlinks. If you are not completely satisfied, you will receive a full refund.
• At a Glance video
• Capturing Customer Digital Body Language PDF*
• eMarketing Opportunities in a Down Economy PDF*

For users of MasterMine for GoldMine, a special IntelliClick toolkit is available. Click here for more details.

*Requires:
Adobe Acrobat Reader

System Requirements:

• Windows (all versions)

Compatible with:

• GoldMine Corporate 7.x
• GoldMine Premium 8.x
• GoldMine Enterprise

Technical Support

provided by Business Automation Solutions, Inc.

CONTACT US   1-800-806-5288

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